*DAO: Driving Blockchain Adoption in LATAM Organizations*

*Objective:*
GrowDAO aims to enhance the use of the Kusama network by implementing real-world use cases in formal organizations and DAOs. The initiative focuses on using blockchain for treasury management, payments, and governance over a three-month period.

*Business Development Strategy:*
- Onboard DAOs into the Virto and Kusama/Polkadot ecosystems.
- Engage 22 interested organizations through educational and onboarding programs.
- Cover transaction fees, purchase memberships, and provide a small experimental treasury.

*Current Approach:*
- One-on-one relationships with key stakeholders.
- Maintain a digital presence to attract new DAOs and prospects.
- Strengthen the image of the Kusama/Polkadot/Virto ecosystems for businesses and markets.

*Outcomes:*
- Provide a comprehensive report with metrics, onboarded DAOs, and insights.
- Develop a foundation for future business development teams in the Kusama ecosystem.
- Encourage the inclusion of traditional businesses in LATAM to explore blockchain solutions.

*Context:*
- For the past three months, GrowDAO has engaged various organizations to demonstrate blockchain benefits.
- Initiatives include digital marketing experiments and networking strategies.
- Insights reveal a lack of knowledge and technical support in adopting blockchain solutions.

*Problems Identified:*
1. Lack of knowledge about web3 technology.
2. Need for support in blockchain onboarding.
3. Lack of budget for blockchain experimentation.

*Solutions Proposed:*

1. *Web3 Education:*
   - Tailored educational programs for organizations to experiment with blockchain.
   - Previous success with crash courses on digital identity, business architecture, and web3 technology.

2. *School for DAOs:*
   - Personalized advisory programs highlighting blockchain benefits.
   - Curriculum covering web3 introduction, blockchain basics, wallets, digital identity, tokens, governance, and more.

3. *Targeted Onboarding and Incentive Programs:*
   - Incentives for social and private organizations to explore blockchain.
   - Provision of treasury funds, memberships, and DAO formalization support.

4. *DAO Incubator:*
   - Grants for creating and managing DAOs.
   - Digital business assessment tool to track DAOs’ progress.
   - Focus on payment to suppliers, onboarding new DAOs, and receiving payments in KSM.

5. *Digital Presence:*
   - Implement digital marketing strategies to build community and convert users.
   - Manage social media, SEO, and SEM positioning.

*Budget:*
- *Marketing:* $2,500
  - DAO Schools: $300
  - Networking Events: $400
  - Referral Program: $800
  - Social Media Management: $500
  - Google Ads: $500
- *DAO Establishment:* $2,500 for 10 DAOs ($250 each)
- *Team Salaries:* $12,000 for 4 members over 3 months ($1,000 per month each)
- *GrowDAO Treasury:* $3,000
- *Total Budget:* $20,000 (870 KSM at EMA 7: $23 USD)

*Funds Management:*
- Submitted through Roberto Heredia address.
- Funds allocated to GrowDAO Treasury via multi-sig later on Kreivo-Virto.
- Collective decision-making for fund allocation and execution.

This proposal aims to leverage the Kusama network’s capabilities, onboard new DAOs, and provide a structured approach to blockchain education and adoption in the LATAM region.

[Document](https://docs.google.com/document/d/1o8hONztg47uEzsd6JttDe_NFQQi44Rz1/edit?usp=sharing&ouid=110353380380132837700&rtpof=true&sd=true)

The Business Prospects for Polkadot in Brazil bounty aims to integrate potential partners into the Polkadot ecosystem, targeting the development of new parachains, dapps, or utilizing the Polkadot SDK. A curator committee of four will oversee the initiative. Their main tasks involve evaluating the implementation, providing feedback and managing monthly payouts. The proposal emphasizes the importance of detailed reporting to both the curators and the wider community, covering partnership announcements, sector explorations, and lead engagements, ensuring transparency in tracking the bounty's progress.

- **Problem Statement:** Lack of knowledge, support, and budget hinder blockchain adoption in LATAM organizations.
- **Significance:** Enhancing blockchain education and providing incentives can drive adoption and growth in the region.
- **Proposed Solution:** Implement tailored educational programs, advisory services, onboarding incentives, and a DAO incubator.
- **Expected Outcomes:** Increased blockchain adoption, empowered organizations, and a foundation for future business development teams in the Kusama ecosystem.

#410 DAO: Driving Blockchain Adoption in LATAM Organizations

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