*DAO: Driving Blockchain Adoption in LATAM Organizations*

*Objective:*
GrowDAO aims to enhance the use of the Kusama network by implementing real-world use cases in formal organizations and DAOs. The initiative focuses on using blockchain for treasury management, payments, and governance over a three-month period.

*Business Development Strategy:*
- Onboard DAOs into the Virto and Kusama/Polkadot ecosystems.
- Engage 22 interested organizations through educational and onboarding programs.
- Cover transaction fees, purchase memberships, and provide a small experimental treasury.

*Current Approach:*
- One-on-one relationships with key stakeholders.
- Maintain a digital presence to attract new DAOs and prospects.
- Strengthen the image of the Kusama/Polkadot/Virto ecosystems for businesses and markets.

*Outcomes:*
- Provide a comprehensive report with metrics, onboarded DAOs, and insights.
- Develop a foundation for future business development teams in the Kusama ecosystem.
- Encourage the inclusion of traditional businesses in LATAM to explore blockchain solutions.

*Context:*
- For the past three months, GrowDAO has engaged various organizations to demonstrate blockchain benefits.
- Initiatives include digital marketing experiments and networking strategies.
- Insights reveal a lack of knowledge and technical support in adopting blockchain solutions.

*Problems Identified:*
1. Lack of knowledge about web3 technology.
2. Need for support in blockchain onboarding.
3. Lack of budget for blockchain experimentation.

*Solutions Proposed:*

1. *Web3 Education:*
   - Tailored educational programs for organizations to experiment with blockchain.
   - Previous success with crash courses on digital identity, business architecture, and web3 technology.

2. *School for DAOs:*
   - Personalized advisory programs highlighting blockchain benefits.
   - Curriculum covering web3 introduction, blockchain basics, wallets, digital identity, tokens, governance, and more.

3. *Targeted Onboarding and Incentive Programs:*
   - Incentives for social and private organizations to explore blockchain.
   - Provision of treasury funds, memberships, and DAO formalization support.

4. *DAO Incubator:*
   - Grants for creating and managing DAOs.
   - Digital business assessment tool to track DAOs’ progress.
   - Focus on payment to suppliers, onboarding new DAOs, and receiving payments in KSM.

5. *Digital Presence:*
   - Implement digital marketing strategies to build community and convert users.
   - Manage social media, SEO, and SEM positioning.

*Budget:*
- *Marketing:* $2,500
  - DAO Schools: $300
  - Networking Events: $400
  - Referral Program: $800
  - Social Media Management: $500
  - Google Ads: $500
- *DAO Establishment:* $2,500 for 10 DAOs ($250 each)
- *Team Salaries:* $12,000 for 4 members over 3 months ($1,000 per month each)
- *GrowDAO Treasury:* $3,000
- *Total Budget:* $20,000 (870 KSM at EMA 7: $23 USD)

*Funds Management:*
- Submitted through Roberto Heredia address.
- Funds allocated to GrowDAO Treasury via multi-sig later on Kreivo-Virto.
- Collective decision-making for fund allocation and execution.

This proposal aims to leverage the Kusama network’s capabilities, onboard new DAOs, and provide a structured approach to blockchain education and adoption in the LATAM region.

[Document](https://docs.google.com/document/d/1o8hONztg47uEzsd6JttDe_NFQQi44Rz1/edit?usp=sharing&ouid=110353380380132837700&rtpof=true&sd=true)

- **Problem Statement:** Lack of knowledge, support, and budget hinder blockchain adoption in LATAM organizations.
- **Significance:** Enhancing blockchain education and providing incentives can drive adoption and growth in the region.
- **Proposed Solution:** Implement tailored educational programs, advisory services, onboarding incentives, and a DAO incubator.
- **Expected Outcomes:** Increased blockchain adoption, empowered organizations, and a foundation for future business development teams in the Kusama ecosystem.

#414 DAO: Driving Blockchain Adoption in LATAM Organizations

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