Hello,

I'd like to get feedback on my proposal from you all. What do you think about the proposal? Is it ridiculous or a good fit for experimental Kusama? Is there a need for a treasury proposal or can it be covered with "Tips"? What additional information can I provide to support the trust and legitimacy in me, fulfilling this goal when approved? Listened to the latest governance video with Gavin and Raul from Buenos Aires, where Gavin highlighted, that he'd like to see proposals which create awareness and can easily be replicated, which I believe is the case for this proposal. (source: Community Treasuries Grants and Open Governance | Polkadot Blockchain Academy - min. 45:02-46:00)

much love, BsPs

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Kusama Treasury Proposal: Customized Chocolate Bars To Make Kusama Tangible And Give It A Touch Of Lifestyle

Proponent: [ESJW7WgAxoybpZ6ULrh6dYwi3WpEGY2hN3wB1eYKE3NcTHo]

Date: 29.01.2022

Requested KSM:

Short description:

1. Q: Context of the proposal:

1a. After having a short discussion about this idea with Bill at Polkadot decoded last June, he gave me confidence to try to propose this idea here at the Kusama treasury.

1b. I’m a senior ambassador for Polkadot who participated in the Kusama’s thousand validator programme with my own hardware, regular host of Polkadot Meet Up’s in Munich, Germany, full time product development engineer and part time entrepreneur with experience in product design and ecommerce.

1c. The motivation for this idea comes from the digital nature of blockchain making it hard to grasp in the analogue world and hence not being tangible. The logo and branding of Kusama or Polkadot should be present on daily goods to make it easier for users to connect emotionally not only visually, but for example also through flavor, sound, or touch. I believe giving Kusama or Polkadot a touch of lifestyle would be a great differentiator to other blockchains out there and in the digital world, with all its noise it’s very hard to stand out only with nice branding and logos on social media.

1d. n/a

2. Q: Problem statement

What all the blockchain projects out there have in common, is that they only market and brand themselves in the digital world, but not in the analogue real world. The attention span on social media is very short and with all the noise it’s very hard for users to connect emotionally to a blockchain project, except they are token holders, fan boys/girls, or team members of the project. How can we attract new users to Polkadot/Kusama and keep existing users connected and attracted to Polkadot/Kusama, without digital marketing methods like air drops, online quizzes, virtual meetings, NFT drops, or online ads on social media? I guess that one method which has proven itself in the last year to make users get emotionally attached to Polkadot, are real life events like Decoded or Sub0. Merchandise is also a good tool, but unfortunately it lacks creativity and by now we probably all have enough black t-shirts with a boring text logo in standard font in our wardrobe.

3. Q: Proposal Objective/solution/s to point 2

Kusama/Polkadot branded chocolate bars with custom packaging design to promote Kusama and Polkadot and other parachains with QR codes for example. These chocolate gift boxes can be used for:

• Kusama/Polkadot gift tool: receiver of gifted KSM/DOT can chose to receive the chocolate gift box by providing his/her address
• Regular attendees of Meet Up’s or Twitter spaces who prove attendance with POAP’s
• Business partners or investors to make them aware of projects building on top of Kusama/Polkadot
• Give away on real life events like Polkadot Decoded to special guests, supporters or volunteers

3a Q: How does this proposal change the current logic in Kusama? n/a

3b Q: Who does this solution help?

Producing real world lifestyle products for Kusama/Polkadot should help with brand awareness and long term connectivity to new users and existing users, who value physical products that can be experienced through touch, taste, visual appearance, scent and hence motivate user to interact with Kusama/Polkadot and use the provided tools like staking, governance, minting NFTs, community growth, etc.

3c Q: Milestones and tasks to include:

• approval of spending proposal

• choosing projects and brands apart of Polkadot und Kusama who want to be represented with the custom chocolate bars

• designing of product packaging together with individual brand representatives and choosing individual chocolate flavors

• submitting designs and chocolate requirements to manufacturer and placing order

• sending batches to various locations for easier distribution like Berlin, Zug, (optional)

• including shipping feature to Kusama/Polkadot tool, to allow receivers of gifted KSM/DOT to get chocolate bars

3d Q: Include any extra links completing the proposal here

• Link to manufacturer with information about chocolate bar flavor, chocolate bar type, minimum order quantity, packaging options and costing.

• this option which was successfully ordered in the past and given positive feedback for users (100 pieces - wild berry with vanilla)

• preferred option for Kusama/Polkadot chocolate bar set of two in gift box

• preferred option for Kusama/Polkadot +2 parachains for example (four in total) with gift box

4. Q: Why Kusama? Is supposed to be wild, progressive, experimental and hence perfect fit for such an unusual and experimental proposal

5. Q: Have you seen any similar proposals? Why is yours different? Haven’t seen anything similar so far

6. Q: Payment conditions?

• 100 pieces and two chocolate bars incl. gift box: €986 (without VAT!) ( According to price table seen here )

• 100 pieces and four chocolate bars incl. Gift box: € 1638 (without VAT!) ( According to price table seen here )

• €500 flat rate for graphic designers for designing layout on product packaging (optional). As an alternative in house graphic designer of Parity or W3F can be used if available.

• fund recipient address: ESJW7WgAxoybpZ6ULrh6dYwi3WpEGY2hN3wB1eYKE3NcTHo

• exchange rate on 29th of January 2023: 1 KSM = € 33,82

Comments, Qs&As:

We'd love to hear about how you got to know about the Kusama on-chain treasury: let us know, in a few sentences, how did you become familiar with the spending mechanism and the on-chain treasury?

Heard about it very often in various talks, presentations and meetings and read the tutorial on how to apply.