- Problem Statement: The crypto revolution is in its early stages and media plays a crucial role in shaping its narrative. Current crypto-media is largely driven by financial aspects and marketing mandates, leading to echo chambers and a lack of original, impactful content. The intended audience includes potential contributors to the crypto ecosystem and broader community of academics, institutions, and media outlets.
- Significance: The Kusama ecosystem had just over 10,000 active addresses in the last 30 days, indicating a need for more effective marketing and media strategies to drive new addresses and adoption of the technology. Current marketing mechanisms, such as crowdloans and social media content, have shown limitations in scaling beyond core ecosystem education.
- Proposed Solution: The GMI Crypto Media project proposes a network public service podcast series that focuses on the underlying philosophies of the crypto industry, featuring established and emerging faces from the community, skeptics, and those outside the ecosystem. The series aims to be a public service initiative, providing balanced, critical, and informative content without relying on paid media, PR, or influencers. The project also plans to use a wallet-less onboarding process linked to Kusama addresses to access the podcast for free.
- Expected Outcomes: The project aims to drive new and active addresses on Kusama, define active addresses as a more effective measure of the value of treasury media spend, and establish partnerships with publishers looking for trusted public media. The total request for the project is $197,710.20, with a proposed delivery of 10 episodes of 30-60 minutes within 6-9 months.

#2158 Proposal: GMI crypto media, an original network public service podcast series