Regional Marketing Proto-Collective
EDIT:
This proposal was created due to Adam Steeber's request on AAG #117 to have more proposals and ideas for the Kusama DV to crunch on. I discussed these on AAG #119. The purpose of these bounties is to form proto-collectives around ideas in principle. By creating these bounties and segregating this funding it does the following:
- Shows that the community supports an idea in principle which should incentivize people to work toward that idea.
- Allows us to have discussions on structure and mechanisms at a later date
- It reduces the burn on the treasury (We have burned $1.5M on kusama in the last year alone). By putting 50% of the treasury into bounties based on ideas in principle, we reduce the burn rate by 50%.
Stake Plus will not be involved in any of these proto-collectives as either curator or as a member. These are ideas that I've (Tom) had rolling around in my brain and thought I would shoot them out. I look forward to seeing ideas presented by other agents.
If there is a person or team interested in leading this collective, they should put together a proper proposal and apply with that idea along with a full set of curators using the bounty.proposeCurator() extrinsic. If no one steps forward, at minimum we're reducing the burn and these funds can be reaped back to treasury in the future.
The provided proposal document is meant to be a framework of how I was approaching the idea.
This proposal requests funding from the Polkadot Treasury to establish a Regional Marketing Proto Collective, allocating $75,000 to up to 20 teams for guerrilla marketing campaigns aimed at promoting Polkadot. Through this initiative, community members will engage in innovative advertising efforts, guided by elected Regional Marketing Directors, to enhance Polkadot's visibility and adoption.
Proposal: https://docs.google.com/document/d/1d5l3GL8ppTGDkhiB2hFglnMCuUF4tu8ymSM-U7oq0o8/edit?usp=sharing
Comments (6)
Proposal Failed
Summary
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Aye
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Nay
Aye (76)0.0 DOT
Support0.0 DOT
Nay (75)0.0 DOT
Dear Tom, You've posted three requests to fund bounties with 33,333 KSM each, none of which provide a well defined budgets but rather on-going rates. US$125/hr is quite a lot for un-tethered curation spending. Have the curators been identified so we can attest this rate to their expertise? I understand the flexibility that bounties provide but with that flexibility can come unhindered spending if not well planned. Is there any reason why such large spends are being proposed on Kusama as opposed to Polkadot? Is their a gap with Polkadot's Marketing Bounty (33)? As it relates to the proposal, I am sharing this statement towards both marketing related proposals. I prefer marketing strategies that involve bringing developers into the ecosystem, it is their products that users would (should) gain utility from. With that, I don't completely discredit the benefits of general end-user awareness. I rather see results based rewards than upfront stimulus payouts of $15,000 per. Regards, Will
I've decided to vote AYE on 365, 366, and 367. This is exactly what I wanted to see - broad spending categories in the form of bounties.
I believe this is a great way to rouse leaders in the ecosystem to step up and provide a more clear structure for these programs. By approving these bounties, we are simply earmarking the funds for a broad purpose - we aren't approving a proposed curation of these funds. That will come when people in the community submit their own
bounties.proposeCuratorreferenda. That's when my level of scrutiny will increase - I expect teams to seriously compete to become curators under these bounties. Competition almost always generates higher quality outcomes.I don't even think we need to take Tom's guidelines as the "law" for these bounties. Ultimately, whoever tries to become a curator under these bounties will be responsible for making commitments on wages, deliverables, and other expectations.
This is exactly how bounties should be used. And being that this is Kusama, we need to push the experimentation and Chaos.