Revolutionizing Digital Asset Security: Bedrock Unlocks the Future of Crypto-Asset Management, Where Tradition Meets Technology, and Security Feels Like a Good Night's Sleep.

Think Simba meets Ledger.

Kusama R&D proposal

Hello Kusama.

We are in the early stages of prototyping, product development and brand strategy of bedrock, an innovative approach to digital asset security, wealth management and personal health.

We see the network as a space for innovation and a good home for experimental ideas that might just work.

We'd like to hear your feedback on the concept and develop this in partnership with the community who we believe can be bedrock's beta testers, early customers and product evangelists.

Problem identification

The challenge with storing cryptocurrencies isn't just its complexity; it's a significant barrier preventing mainstream adoption.

Current solutions are either daunting for the average user or they compromise on security.

This leaves a large segment of the population feeling confused, anxious and ultimately hesitant to engage with digital assets.

Cultural resonance

The age-old practice of storing valuables under the mattress is a universal symbol of security and simplicity - it is both an easy to understand and reassuring.

Why We've Gone Back to Storing Cash Under the Mattress. Demand for paper currency continues to grow, with the highest-denomination bills most in vogue. - Bloomberg, 2021.

At the same time, bed-tech is booming, becoming a $3 billion category in just a few years.

The global smart bed market is projected to grow from $2.99 billion in 2021 to $4.44 billion in 2028 at a CAGR of 5.8% in forecast period, 2021-2028. - Fortune Business Insights

Whilst digital security in the form of hardware wallets is exploding growing at a CAGR of 31.93% in the forecast period 2023-28.

Introducing bedrock

Bedrock rethinks crypto security with the world’s first smart mattress with integrated hardware wallet and secure signer that helps you sleep safe on your crypto.

It seamlessly combines the latest sleep enhancing mattress tech alongside robust asset management, enhancing both your financial and physical well-being.

Unique Selling Points (USP)

• Pioneering an entirely new market category: sleep security.
• An entirely new way to onboard people to Kusama and beyond.
• A product led business with a clear go to market and revenue model.

Features

Sleep enhancing mattress with integrated hardware wallet and signer

• Bringing the latest bed-tech to crypto's 24/7 markets.
• High quality, durable and with a long term guarantee.
• Simple but effective integration of hardware signer features.

Connected app and speaker

• The mattress will feature a smart speaker and bluetooth synced AI assistant within a connected mobile app and bedrock crypto wallet.
• The app introduces a novel wallet form - combining sleep data with crypto analytics - health, wealth and security at your fingertips.

Unparalleled Security

Bedrock aims to incorporate cutting-edge biometric security, ensuring unparalleled protection for your digital assets.

Target Market

Bedrock's innovative approach to crypto-asset management caters to a diverse audience.

Our target market includes:

Crypto Novices:

• Individuals new to the cryptocurrency space, intimidated by complex storage solutions.
• Those seeking an accessible and user-friendly platform for securely managing digital assets.

Tech Enthusiasts:

• Users who appreciate cutting-edge technology and are eager to explore advanced features in crypto-asset management.
• Early adopters interested in the intersection of traditional security concepts with novel technologies.

Wellness Advocates:

• Individuals who prioritize mental well-being and resonate with the peace of mind associated with a good night's sleep.
• Those seeking a holistic approach to financial and mental wellness through innovative technology.

Investors and Traders:

• Crypto investors and traders looking for a secure platform with added insights and personalized advice.
• Those who want to optimise their lives around 24/7 markets whilst still maintaining a balanced lifestyle.

Kusama Kustomers

Bedrock aims to use Kusama treasury funding for initial R&D and prototyping before launching a limited first run of products.

We aim to use feedback from the community to evolve the product based on this limited run.

Business model

Our focus is on developing a simple and sustainable business ensuring long-term viability and growth, whilst also onboarding new users to the Kusama ecosystem via our novel onboarding approach.

We see the treasury as a good route to funding R&D, MVP and then moving towards a sustainable sales model.

Product Sales:

• Bedrock will sell a line of high-tech mattresses that integrate seamlessly with sleep technology and hardware signing.
• Mattresses will be available for purchase directly through the Bedrock site, creating a synergy between physical and digital well-being.

As we evolve the project and its offering and in line with customer feedback we can investigate the following:

Subscription-Based Model:

• Bedrock offers a subscription-based service, providing users with access to premium features such as advanced sleep technology integration, personalized AI insights, and enhanced security protocols.
• Subscribers will enjoy a seamless and secure crypto-asset management experience, with tiered subscription plans catering to different user preferences and needs.

Transaction Fees:

• Bedrock will implement a transparent fee structure for transactions conducted through the platform.
• A nominal transaction fee will contribute to sustaining the platform, supporting ongoing development, and ensuring the highest levels of security and service.

Partnerships and Collaborations:

• Collaborations with financial institutions, technology companies, and wellness brands will be pursued to expand our user base and enhance the overall value proposition.
• Partnership agreements may include revenue-sharing models, joint marketing efforts, and integrated services that complement the Bedrock ecosystem.

Data Monetization (Optional):

• For users who opt-in, anonymized and aggregated data insights may be leveraged to provide market trend reports and valuable analytics.
• Strict privacy policies and user consent will be prioritized to maintain transparency and uphold user trust.

Licensing and Patents:

• Bedrock will explore licensing opportunities for proprietary technologies and designs. .
• Revenue generated from licensing agreements and patents will contribute to the ongoing research and development efforts.

Ecosystem Expansion:

• As the Bedrock ecosystem grows, additional services, such as educational resources, premium content, and community features, may be introduced.
• Expansion into related areas of the fintech and wellness sectors will be strategically pursued to diversify revenue streams.
• The combination of these revenue streams ensures a robust and sustainable business model that not only meets the financial needs of the project but also prioritizes the delivery of an exceptional and evolving user experience within the crypto-asset management landscape.

Marketing Approach

Beyond Kusama (and Polkadot) as our initial evangelists, we are planning a dynamic marketing campaign, engaging with media, tech and wellness influencers, hosting interactive webinars, and producing content that simplifies cryptocurrency for the everyday user.

We are positioning ourselves to be a unique voice in a crowded environment, allowing Kusama to cut through a sea of undifferentiated projects.

Longer term roadmap

Get ready for voice-activated transaction confirmations, a smart alarm system for critical market movements, and an AI that learns your investment habits to offer tailored advice.

We’d also love to hear your ideas.

Work to Date

We have been developing the initial concept, branding and beginning to develop a basic technical spec.

We are slowly creating a multi-disciplinary team / collective and are open to members of the community contributing to the R&D process.

We are actively recruiting advisors to help us bring bedrock to life.

Feedback

We have received positive feedback to the initial concept:

• "If you get the brand right, it could be huge"
• "Crypto is terrible for anxiety, so this is def interesting".
• "This is super cool"
• "Very memeable"

Collective

We are developing the concept organically and forming a collective as we go.

Moving forward members of the collective may choose to independently to represent bedrock.

Deliverables

We will use initial funding to:

• build out the branding
• launch a signup site which will also solicit feedback
• signup beta testers (aiming for 25-100).
• make a short teaser film
• build out the collective
• finalise an initial technical spec for Bedrock v0.1 - both the hardware side and the mobile app.
• have full estimates for a short first production run.
• consolidate the R&D phase into a refined presentation
• be ready to move into the MVP stage with 2-3 months.

Funding request

Given the product is in the early stages of development we are requesting a small R&D grant to begin the serious work of making bedrock a reality.

$10,000 to be paid in KSM.

Via Subscan
KSM Price ( USD ): 24.182
Number of KSM: 413.518

Funding address

EAAxa7FRitQecGqWT49MYBuzZ3mADb5hvPDvnENsbVRnkyi

Summary

Bedrock is more than a product; it's a movement towards integrating advanced technology into our daily lives for enhanced financial and mental well-being.

We aim to focus on user-centric design and commit to a seamless integration of technology and tradition that will make Bedrock an inclusive solution for anyone looking to navigate the world of digital assets with confidence and ease.

Join us as we redefine the future of crypto-asset management for a diverse and dynamic audience.