Hello, thank you for posting this.

1. can you give us a rundown all of the topics you will be discussing and creating content around? it would be good to understand whats your scope of work and which topics you discuss most prominently. I personally prefer not to support work that discuss price heavily, trading and farming: and it seems you heavily rely on those topics.
2. can you give us a rundown on your audience? do you have metrics regarding how many people you reach, where and whats your strategy to increase your audience?

This is the 6 months' performance report - here

This is the budget how it spent - here (The budget would be counted based on /per content). About the marketing part, we will reuse the treasury of contents to reinvest in marketing part like communities networking, marketing plan,..., that's why it's not included. However, there are a little budget use for some particular tool.

After all, we will use the public link report which I attached in the proposal above to make a graphic library (a website) for Polkadot Insider (which we don't need treasury for that).

All the quantity, quality of content that we commit to be accomplised that we attached in the proposal, please check out!

It is encouraging to see Polkadot Insider's growth on Twitter over the past months, as it shows that there is demand for easy-to-digest information (i.e infographics for standard sets of data).

However, I am under the impression that this proposal is pushing the team to grow too big and too fast for a few reasons:

• The YT channel does not exist yet: it would need to be set from scratch and (very likely) act as a host for videos that will be featured on Twitter in first instance. So far, Polkadot insider has only been transcribing existing data sets into infographics, meanwhile tacking the whole life cycle of researching+scripting++reviewing+recording+editing of educational videos is an entirely different (and demanding) game.

• The proposal mentions that 60+ projects would be featured, but there is no mention of what kind of projects. So far, Polkadot Insider has produced a lot of content on DeFi (mostly Moonbeam and Astar's DEXes); meanwhile there is lot more going on in the parachain world aside this single use case. Will Polkadot Insider allocate some of these 60 slots to projects that are niche/unique to the Polkadot ecosystem?

• The proposed content to be produced includes 70+ instructional videos, but there is no information about what kind of "Dapps, tools, and systems" will be covered. Common ecosystem-wide tools like Polkadot-JS Apps and the Staking Dashboard have already attracted a lot of video-making proposals, and most of the native wallets and NFT marketplaces have made a point of being thoroughly user-friendly so that users won't need extensive prompting/tutorials or the likes. So, what will Polkadot Insider be instructing users about?

Finally, I really think it is important to focus on Polkadot/Kusama in the content realm that is built atop on-chain treasuries; because a lot of people who have come across Polkadot as a name are still asking on social media: "What can you do with DOT (the software) apart from staking?" They aren't really asking about parachain X or dapp Z.

Thanks for your time! :)

Hi Polkadot Insider team !

Thanks for opening up a discussion about this topic. I really like your structure of the proposal you plan to create, it's very well prepared and I know you put in a lot of work to promote this ecosystem even if some of your tweets were price targeted just like myself, in the end you're targeting both investors and people who want to learn more and maybe get into the tech side.

As a Content Creator myself I also understand that it takes a lot of work to produce content, but I also understand that a lot of your effort is mostly in research (the data you provide with the stats and analysis) and the graphic design for the cool images, however I agree with [@anaelleltd] (https://kusama.polkassembly.io/user/anaelleltd) that Youtube is a whole other game and I fear that with your team it won't be enough to provide a lot of Youtube content of which trust me...it takes a very long time & effort to grow a proper audience and more so, a supportive audience !

So while I agree with most of your proposal, I strongly disagree with the asking amount considering most of your team if not all, are in Vietnam and the cost of living there is much lower than that of the U.S.

Looking at Salary Survey, the average price for a Media Producer in Vietnam is approximately $820 per month as you can see [on this website] (http://www.salaryexplorer.com/salary-survey.php?loc=236&loctype=1&job=553&jobtype=3) and for a Market Research Analyst it's the same, see here and while I agree that this is crypto and more importantly it's Polkadot so you're specialised, I also think that you're way over charging even with a full team of people. I personally think a more realistic asking price would be $7k per month ($42k for the 6 month budget) to cover all of your salaries considering the cost of living in Vietnam and that this is a crypto specialisation so higher costs than those average salaries in Vietnam for the same role.

I'm sorry but although I agree with the rest of your promo proposal, I don't agree with the fact that people are over charging the Treasury to promote it with not enough impact in terms of liquidity coming in to the ecosystem (especially now in the bear market) so I would like to ask you to review your costs before I would personally approve it.

I hope you understand that I'm trying to evaluate you in a fair way for everyone.

Hello Kryptochain, it's really nice to see your feedback!

I understand your consideration. However, I can not agree with your statements about your two main points: about our ability and salary base.

**Talking firstly about salary base, I hope you can consider again about this, because: **

1. We are working on Web 3.0 industry which represents borderless, decentralization, and salary reports based on several factors: tax, internal economy, and regulation, and they work for Vietnamese companies, which are not the meaning of Web 3.0 and Blockchain. Moreover, there are Vietnamese freelancers now starting to work for abroad enterprises with a higher salary base.

2. Blockchain industry is different, if you look at this report, you would know. Vietnamese crypto adoption in 2022 was on the top list of the world and bring a significant impact on the blockchain industry.

3. Still, Polkadot Insider makes content for the global audience and we do have a significant focus on it in 2023 (South Asia communities). Polkadot Insider - we built a brand name and did impact the communities in the last 6 months, built a whole process of working smoothly under one name and I was really sad that you told me to take the salary of normal media employees in Vietnam company (which mostly they worked on an already set up operation).

The second point is talk about our ability, there are two points I want to expose to you:

1. As I mentioned before in the response to Raul, we have the base foundation and knowledge about marketing because Polkadot Insider is powered by our company (Vibula Group - a marketing agency omnichannel in Vietnam with 4B+ Views of our Tiktok network - top 1,2 in Vietnam) you can check here: we do have studio, marketing team to put everything outside the scope of Dotsama community normally, and bring content to Non-Dotsama people in the easiest way (through WOM, viral campaign, community connection).

2. We operated and built brand name successfully after 6 months without proposing treasury spending. However, the whole key point of the treasury I called was for boosting content quality from visualization and also the meaning of each content as I did a commitment in the proposal, and lastly expand Polkadot Insider's outreach with the experience we had from working other industry).

The third point is talking about content creators and liquidity (the last point you made):

1. Marketing and content creation doesn't mean the price need to go up (the price should be impacted in a lot of ways). According to the Hashkey Capital's report about 2022 DeFi ecosystem landscape (page 22), the Total of users over time and QoQ growth went a different direction (which means blockchain are going on a good learning curve and bring adoption to the industry).
2. About the Youtube game, I looked through Dotsama content, which is really good, but I think Polkadot Insider offers the same quality and we go very different:
   • Polkadot Insider focuses on what users need when they are NEWCOMERS, easy to catch up with, and very fast educational content which is straightforward to the main point and they can apply immediately when they watch at the same time (and this need time for the team to convert from complexity to simplicity), then get new users on board.
   • Polkadot Insider has resources to boost the quality of content and has sufficient experience to boost marketing stuff.

At the end, I did consider your feedback and there are two things I would like to adjust and hope to get approval:

1. 60+ videos of instructional videos - I will plan ASAP which are the contents for each video during the time of this proposal.
2. About daily content on Twitter, also how Polkadot Insider promotes projects, it's difficult to have a fixed timeline due to the project's event itself. But, the form to request is needed.
3. I would love to ask for the cost down to 125K+ to get everything in line with everyone (when going on-chain with approval).

After all, I'm appreciated your feedback indeed, and I hope you to can consider your support again.

Sincere, Cris.

I can see Polkadot Insider's efficiency in running a media platform, it would be great if their work gets support from the treasury. Of course, Polkadot Insider will probably need to focus on the required content for the best effect.

I have checked out Polkadot Insider's Twitter, they did a great job, and I would love to see more content from them. Moreover, the proposal is intensely detailed - which be done by highly focused effort. It would be nice if their work gets more attendance and incentive from the treasury. I hope this will motivate them on giving/creating more interesting content.

Thank you everyone for being here & Thank you for creating this proposal Polkadot Insider.

80% of Success in every business is Marketing, Marketing is very extremely Important. You don't do nothing by having the best Product in the world, the very best quality, if nobody know about it and its existence. Let's take the example of Shiba Inu & Dogecoin, these 2 yes know very well the principle of marketing, they have 0 fundamentals, they're a meme, but, listen closely: They have thousands of millions of followers, they spend thousands of millions in marketing: and then, they are in the first places of coinmarketcap.com with billions of dollars total cap, only memes, marketing wise memes. Polkadot Insider is doing a really Great Job. We must together support them with all we got. Our Marketing must be the very best in the World 11 of ten, Polkadot/Kusama have the crypto space best fundamentals & High Tech and must have the best of all, marketing, community, visibility & expansion around the world. Let's go For Big with Polkadot Insider! Thank you

I think your contribution is important, infographics are a great tool for summarizing and disseminating information.

I have seen that your work is also taken up by well-known information channels, like here: https://cryptonomist.ch/2022/12/27/polkadot-blockchain-guida-web3/

This is already a very important point in your favour. For me your work is important and should be valued, there is no channel that offers this type of communication on Polkadot.

Regarding the economic issue, I didn't follow the whole debate though, if it is a funding issue on the total maybe you can focus more on some points and move the others further ahead. Otherwise, either way I think a mediation can be found. Your project is being followed and appreciated it would be a damage to the whole ecosystem to lose it.

In my eyes, Polkadot Insider did a great job within a few months by creating amazing content and reaching audience of more than 22k followers on Twitter. Building a YouTube & once launched maybe also Joystream (Web3 video streaming platform) channel is a totally different game than polishing a brand on Twitter, but if Polkadot Insider will keep working like they did until now, I have no worries about their success. This proposal might help them to keep focusing on the good job they do. But yeah, IMHO it's quite a sum.

We do retweet their stuff quite often by our Polkadotters twitter account, because they dig into great topics and have talented team for creating graphical content. We also started a collaboration with Polkadot Insider with a pilot, where we focus on various different parachains and their description, while we/Polkadotters do the written content and the graphical part is up to Polkadot Insider.